Challenge

I was accepted into a rigorous, hands-on, two-week workshop with Massimo Vignelli, Lella Vignelli, and Armando Milani in southern France. During this time, Massimo Vignelli partnered with the Musée National Fernand Léger in Biot, France, to create a rebrand case study. The museum’s branding lacked the energy, innovation, and style that Fernand Léger's work embodied. We were tasked with redesigning the museum's brand and developing a new design strategy to better engage its audience.

Solution

Given that the Musée National Fernand Léger had maintained the same identity for 60 years, I saw an opportunity to create a brand that could stand out for another 60 years. I established a design system that was both recognizable and reflective of the innovation, emotion, and creativity in Léger's work. To bring my strategy to life, I designed the brand to be bold, bright, and abstract, drawing on the expressive visual language of block shapes inspired by Léger's pieces. This new identity was applied across various touchpoints, including print, social media, and promotional materials.