Hello, I’m Alexia.

I’m an award-winning hybrid creative, specializing in art direction and visual design, working remotely from Rochester, NY. Driven by passion—and fueled by curiosity, I help brands uncover their unique voice and envision the bigger picture through art direction and design. I excel at translating complex ideas into strategic, actionable steps, infusing each project with depth, creativity, and a clear focus to maximize impact. My approach is centered on keeping the creative process human, approachable, and authentic, ensuring that every solution resonates deeply with its audience.

I’ve had the privilege of leading the creative direction for two products that have been successfully acquired—Freshop by NCR and Bonafide by Coinbase. These experiences have sharpened my ability to craft designs that not only resonate with users but also drive significant business outcomes.