Challenge

The NIL (Name, Image, and Likeness) landscape is a "wild west" of opportunity and uncertainty. Since the NCAA lifted its restrictions on July 1, 2021, student-athletes can now profit from their NIL, but this newfound freedom has introduced a chaotic and unregulated environment. Athletes face the challenge of navigating this complexity while balancing their sports and academics. Meanwhile, fans want to support their favorite athletes but lack a straightforward and secure way, leaving the landscape fragmented and unpredictable.

Solution

Honorarium has built Honor Access, an innovative NIL social payment platform enabling college fans to engage with and financially support their favorite athletes directly. Honor Access turns admiration into meaningful contributions by creating a seamless connection between fans and athletes. Beyond financial support, Honor Access is dedicated to building a passionate fan community that rallies around these athletes.

To deepen this connection, we developed Vol Access, a mini docuseries in partnership with The Vol Club, offering fans an up-close and personal look at the athletes and the rich culture of college football. This immersive experience not only strengthens the emotional bond between fans and athletes but celebrates the dedication of those who play the game.