Freshop — Easy online groceries
Challenge
Independent brick-and-mortar grocery stores needed a way to strengthen their presence against big e-commerce power retailers, like Walmart and Amazon. By entering their communities, they are taking away their loyal customers and business, leaving them defenseless and uncertain for their future.
Solutions
Freshop developed an eCommerce platform for grocers and specialty retailers. We designed a fulfillment and customer app to empower brick and mortar stores to compete in today's digital marketplace while giving their customers the experience and customization they expect in-store and online every day.
Brand Identity
Visual Design
Art Direction
Experience Strategy
UI/UX
Role
Creative Director
Crew
Joe Burgess, iOS App Developer
Noy Mune-Ath & Nate Rode, Front-End Development
Startup
Freshop
USER EXPERIENCE
Make order fulfillment easy.
The fulfillment app’s entire experience provides employees an efficient way to pick and fulfill orders. We devised an experience strategy tailored to meeting various fulfillment use cases to ensure the ease of efficiency and adaptability in managing employee workflow.
USER EXPERIENCE
Giving customers a convenient way to shop
on-the-go.
The grocery app strategy was to provide a fluent user experience from their current online store through the app. By extending the grocer’s brand presence via the white-labeled app, shoppers can effortlessly access their user accounts, manage and add items to their lists, and checkout with ease.
